On the news of FranSynergy buying the assets of Cuppy’s Coffee, Smoothies & More, Elite Manufacturing delivers another dual drive thru coffee shop in Brooksville, FL. Located north of Tampa, customers in the surrounding communities will be able to enjoy hand picked, hand roasted espresso served in true Italian style.
The owners who’ve recently completed their training at Coffee College are excited to get their business open and to start serving coffee. The dual drive thru is designed for fast service for commuters going to and from their destinations.
Watch for the Grand Opening announcement for Cuppy’s Coffee located at 15250 Cortez Blvd. coming soon.
For more information on Cuppy’s Coffee visit our website at www.cuppys.com
Folks in the northern section of Illinois will have access to another Cuppy’s Coffee, Smoothies & More store located in Grayslake. This will make the third lease signed within the past 2 months in this state.
Owners in Woodstock and Wadsworth are moving forward with planning and construction schedules for their locations. The franchisee in Grayslake can now move forward as well. Look for Grand Opening notifications for all 3 northern Illinois locations soon.
To become a member of our fast growing family, visit us at www.cuppys.com . For information on the construction management company for these and other locations visit Elite Manufacturing’s website at www.elitemfgcorp.com
Published April 15th, 2008
in Uncategorized.
Business Format Franchising vs. Company-owned Expansion
In business format franchising, the franchisor prescribes for the franchisee a complete plan, or format, for managing and operating the establishment. The plan provides step-by-step procedures for major aspects of the business and, anticipating most management problems, provides a complete matrix for management decisions confronted by the franchisees. The major advantage of buying a business format franchise is that the “system,” the means for distributing goods and or services, has been developed, tested, and associated with the trademark. As a result, rapid expansion of a successful retail concept can occur more quickly than through company-owned expansion.*
Sales by business format franchisors continued to increase steadily throughout the 1990s and into the 21st century. In 2001, comparing business format franchising to product distribution franchising, business format franchising had about 4.3 times as many establishments, employed 4 times as many workers, generated 2.5 times the payroll, and produced nearly 3 times as much output.
Source: IFA faq
Barker Heights, Valley Hill, Flat Rock, Mountain Home and Hendersonville get ready. Cuppy’s Coffee, Smoothies & More has opened their newest location. Located inside the Ace Hardware store at 911 Greenville Hwy, customers can now enjoy a true Italian espresso while shopping for that new light fixture for the home.
Western Massachusettians will now have reason to celebrate. Cuppy’s Coffee will be opening soon in Chicopee, MA a city located just outside of Springfield, MA. Elite Manufacturing is scheduled to start delivery of the modular building to Chicopee witin the next week.
Before this location, Boston was the only Cuppy’s Coffee cafe in the state. The store located in Chicopee will be the dual drive thru modular building. Built for high volume traffic, the franchisees plan to meet the high quality of espresso making with the speed of service that customers want .
Cuppy’s Coffee plans to open other locations throughout the state. When asked about Dunkin Donuts stronghold in the area.
“People will soon get to see and taste the difference in what a real Italian espresso should be.” states Andi Davidson, PR Director at Cuppy’s Coffee.
Look for the Chicopee location Grand Opening soon in the area.
Published April 4th, 2008
in Coffee Kiosk, Supplies and coffee.
Marketing Strategies
Here are some helpful guidelines for making your Cuppy’s Coffee mobile unit more profitable.
- Make your mobile unit visible!
- Wind Socks on top of your unit provide height and movement.
- Don’t forget to place A-Frame signs in front of your unit. Purchase A-Frame attachments from specialtycoffeecoop.com. Pictures sell drinks and encourage impulse purchases.
- Determine and negotiate a prime location at the event (near entrance, etc.)
- Opt for events that have low or no fees for participation.
- Event fees vary but a good rule of thumb is to try to keep your entry fees below $300.
- Watch out for large deposits.
- Don’t forget to pay attention to percentages of gross sales fees that some events charge.
- Ask your local high schools if you can work their events in exchange for donating 10% - 15% of your gross sales to the school’s athletic program.
- Attend more local events.
- Events that are within driving distance allow you to cut costs by not paying for accommodations and traveling.
- Offer other concession items.
- Examples: Bottled Water, Chips, Muffins, Cookies, Candy, etc.
- Make sure items won’t melt or expire when exposed to sun.
- Hanging baskets are good storage options because it displays product and minimizes space.
- Pass out half off smoothie coupons with smoothie samples during slow times.
- Other big sellers you can use for samples are:
- Mochaccinos
- Frozen Hot Chocolates
Helpful Hints from the Frontline
- Work efficiently by having one person work your register while another person makes your customers drinks.
- Your mobile unit increases profits because you deliver quality products quickly.
- You should try to pace yourself to produce at least 4 espresso shots per minute.
- Don’t forget to prepare mixes for frozen drinks.
- Buy an ice machine that filters water and keep it at your house to save costs.
- Security tip: Don’t forget to inventory.
- Count cups before and after events.
- Keep a waste sheet for materials that are thrown away.
Published April 3rd, 2008
in Uncategorized.
Where Interstates 75, 39 and 55 all merge, Cuppy’s Coffee will be there to serve up a true Italian espresso to commuters and travelers alike. Franchisees in Normal IL have signed a lease to open a Cuppy’s Coffee restaurant.
Look for the new Cuppy’s Coffee to open soon.
Recent reports show a slight decline in the manufacturing sector of the country. A majority of data presented in the report stems from the automotive industry which has seen record drops in earnings due to the slow economy and the high price of gasoline. The Wall Street Journal published this article on the manufacturing slump.
[The nation’s manufacturing activity shrank in March, but at a slower pace than in February, and construction spending fell for a fifth straight month.
The Institute for Supply Management reported Tuesday that its manufacturing index inched higher last month to 48.6 from 48.3 in February.] Read more…
Nampa, Idaho should be Cuppy’s Coffee first endeavor into the specialty coffee laden territory. A Cuppy’s Coffee franchisee just recently signed a lease to open a cafe in the town west of Boise. Washington, Oregon, and Idaho are bedrock states for both corporate and independent coffee stores. The northwest has always been considered the birth place of America’s love for specialty coffee. Corporate giant Starbucks headquarters are located in Seattle, home to literally thousands of coffee stores.
Cuppy’s Coffee has considered the problem of tackling an area of the country where a coffee shop can be found on every corner. But what sets Cuppy’s apart from its competitors is the service, quality and committement to the consumer that will make for a successful move into the region.
Angola IN city officials, Dick Hickman and Julie Cole, tour the Elite Manufacturing plant. The visit came upon the news of state employee funding for the manufacturing company who in the past year have seen a tremendous growth in orders placed for modular buildings.
Elite Manufacturing is the builder of steel framed structures for companies looking for a modular solution to their needs. Cuppy’s Coffee based in Fort Walton Beach, FL, is one of Elite’s biggest customers. Cuppy’s Coffee explosive growth in 2007 and 2008 has spurred Elite to hire more staff to meet the demands. Elite is also the project specialists and coordinators for most of Cuppy’s Coffee cafe, kiosk and cart needs. With more than 20 projects in the works, Elite Manufacturing is expecting to hire more staff, with the help of state funding, to meet all their customer’s needs.
